How we collect, use, and protect your data
Last Updated: January 1, 2026
Effective Date: January 1, 2026
B-Ceph is designed to be HIPAA-compliant.
B-Ceph ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our cephalometric analysis software and services.
Please read this policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
We collect information you provide directly to us, including:
| Data Category | Examples | Purpose |
|---|---|---|
| Account Information | Name, email, phone, credentials | Account creation and management |
| Professional Information | License numbers, practice details | Service verification |
| Patient Data (PHI) | Medical records, images, analysis data | Service delivery |
| Payment Information | Billing details, transaction history | Payment processing |
When you use our Service, we automatically collect:
We may receive information about you from third parties, such as:
We use the collected information for the following purposes:
Patient Data (PHI): We process patient data only as a "Business Associate" under HIPAA. We do not use PHI for marketing or analytics purposes.
We do not sell your personal information. We may share information in the following circumstances:
| Recipient | Information Shared | Purpose |
|---|---|---|
| Service Providers | Limited data needed for service | Hosting, payment processing, support |
| Legal Authorities | As required by law | Legal compliance, court orders |
| Business Transfers | User data relevant to transfer | Merger, acquisition, sale |
| With Your Consent | As specified in consent | At your direction |
All third-party service providers are contractually obligated to protect your data and use it only for the purposes we specify.
We implement industry-standard security measures to protect your data:
Important: While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
We retain your information only as long as necessary:
| Data Type | Retention Period | Notes |
|---|---|---|
| Account Data | While account is active + 90 days | You may request deletion |
| Patient Data (PHI) | As required by HIPAA (min. 6 years) | We act as data processor |
| Financial Records | 7 years for tax purposes | Legal requirement |
| Backup Data | 30-90 days after deletion | For disaster recovery |
You may request deletion of your data at any time by contacting us. We will comply with your request unless we are required to retain the data for legal or legitimate business purposes.
Depending on your location, you may have the following rights regarding your personal information:
To exercise these rights, please contact us using the information in Section 11. We will respond to your request within 30 days.
Our Service is not intended for children under 18. We do not knowingly collect personal information from children under 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to remove such information from our servers.
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Your continued use of the Service after any changes constitutes acceptance of the updated Privacy Policy.